Background / Problem to be Solved
Many companies suffer fromcounterfeiting of their products. Thedamage produced by copying brands and their products goes into billions of Euros per year. Technology can provide an efficient and pragmatic solution to solve this problem. In this case study, a Blockchain based approach will show how technology combined with process excellence is able to address the issue of counterfeiting. The study is based on a real case discussed with a large international consumer-goods client and a highly recognized business school.